It's the way forward

It's the way forward

We offer forward-looking hearing care professionals valuable knowledge gathered in our more than 50 years as a leader in hearing care. You’ll find information about how to attract and engage more clients and run a more efficient business. 

Stop by often – and sign up here to learn when we have something new for you.

its-the-way-forward-4

Streamlining your work processes is good for your business, but it can also contribute to smoother, more successful fittings and a better client experience. Here are some ideas

blue-1
Use assistants for routine tasks. 
Consider hiring an assistant – or training a current employee – to help with time-consuming tasks that don’t require your level of expertise and take you away from selling hearing aids. For example, an assistant can handle the manual processes, logistics and paperwork associated with sending ear moulds, clean hearing aids and replace receivers instead of sending hearing aids out for repair or requiring your valuable time. Consider setting up a walk-in repair clinic. You’ll be able to schedule more appointments and your clients will appreciate the great service you provide.
blue-2
Ensure a proper fit and reduce remakes and returns.
Clients are less likely to return a well-fitting hearing aid. New integrated verification tools offered by Aurical® (including IMC, or Inter Modular communication) allow you to provide a verified “match to target” fitting directly from your hearing instrument programing software. And make sure your earmould impressions are good enough from the start to reduce remakes and returns.
blue-3
Take advantage of new advances in hearing care and automate as many processes as possible 
There are new developments in hearing care technology that can transform the way you provide hearing care. The arrival of PC-based diagnostic and fitting equipment like those operated with OtoSuite® integrate easily into Noah (or into your EMR/OMS), eliminating the need for manual data entry or scanning of results. What’s more, advancements in 3D digital technology are making inroads into hearing care. Don’t miss out on the future of hearing care – and boost efficiency and personalization in your clinic. Sign up now and be the first to know!

 

its-the-way-forward-3

Everyone knows about offering a free hearing test to drive traffic to your clinic, but what else can you do to attract new clients? Here are some ideas:

pink-1
Get them talking – about you and your clinic. A glowing mention from a current client is a great way to generate positive word of mouth and attract new clients. One guaranteed way to impress people is to show them something completely new and different – something memorable that they can see or hear and talk about when meeting with family and friends. It could be a video of their own ear canal made with an otoscope. Or, a demonstration of amplification using real ear/speech mapping. It could also be the newest and most advanced technology within hearing care counseling. The time it takes to do either will pay off in positive word of mouth – and more referrals – down the road. 
pink-2
Be known in your community – as a hearing care specialist not just a hearing aid provider. Consider offering hearing care protection at your clinic. Think about participating next time there is a health fair at the community center by giving a presentation about the importance of hearing protection. Or contact the music department at a local high school or university and offer to introduce students to the importance of hearing protection. It’s a great way to start building awareness of your clinic and your services, as well as build your referral base. 
pink-3
Offer personalized service. Providing a personalized experience for your clients not only boosts client satisfaction, it can also help differentiate your clinic from the one down the street. Look for new ways you and your staff can make your clients feel special as soon as they walk through your door. Take time to get to know your client. Current and new hearing care technologies can help. Making your client feel special through a more personalized experience creates trust and confidence in you and makes counseling easier later on in the sales process.

 

its-the-way-forward-1

There are many ways your clients benefit from counseling; but counseling can also help you:

blue-1
Boost confidence and build trust. 
Counseling can help your clients feel that you’re the right professional to help them. Using the latest and most advanced technologies demonstrates you take your clients and their challenges seriously. Listening to your clients’ specific needs and basing your diagnostics around them is an effective way to build connections. Counseling also helps clients become confident that amplification will improve their lives.
blue-2
Discuss expectations from the beginning. 
An important part of counseling is discussing and aligning expectations. And, it’s important that clients understand what to expect upfront rather than at the tail end of the sales process. Conduct all the assessments required for a professional counseling process to uncover any unknowns early in the process. Discussing expectations early on means your clients will wear their hearing aids consistently and be happier with them in the end. 
blue-3
Ensure clients will return to you. 
You know that working with clients to fine tune their hearing aids to suit their preferences and lifestyle is part of every successful fitting. Make sure they know it too – and that they understand that returning to your clinic for adjustments is not only allowed, but strongly encouraged. But what if they don’t buy a hearing aid on the first visit? Establishing loyalty and trust through counseling and a personalized experience with the professional helps to anchor your client to your clinic and makes it more likely that the customers will return to your shop, even if you do not make the sale on the first visit. 

 

learn-more

Sign up and be among the first to learn more about how Otometrics can support you in adding value to your clinic.